We are living in the era of digitalization and we all are friendly with the term digital marketing. There are numerous types of digital marketing opportunities present in the market for your business. Types of audience interaction also play a vital role when it comes to digital marketing.
Here are 12 types of Digital Marketing.
1. Search Engine Optimization (SEO)
Search engine optimization generally abbreviated as SEO is the prime factor to enhance the ranking of a site or a web page in the “Organic” search list that is generally unpaid. With the right use of SEO types of digital marketing, businesses can obtain a higher rank in the SERPs by increasing visibility, reach, authority, and Alexa scores of their website. The other remarkable benefits of SEO are it helps you to gain a higher rank in organic or unpaid search results that simply means brand awareness, more traffic towards website, branding, lead generation, and conversions.
2. Search Engine Marketing (SEM)
Another primary type of Digital Marketing is Search Engine Marketing that supports businesses to gain online market via Ads in search engines such as Google, Bing, or Yahoo. Search Engine Marketing helps in boosting the optimization of the brand presence and conversions for businesses through both paid and unpaid advertising.
3. Email Marketing
Communication plays a major role in business growth and development. Email marketing is a great tool for companies to establish communication with their audience. The central use of email marketing is to promote discounts, content, and events, as well as to direct people towards the business’ website. It is very important for companies to developing relationships with their potential and existing customers that help marketers to generate lead and ensure their conversions.
4. Content Marketing
The method of delivering quality enrich content to the user to generate more sales and leads is described as content marketing. Tweets, YouTube videos, and blogs on your website is the perfect example of content marketing that can be live anywhere. Content marketing works as a result of it blends excellent content with different kinds of digital marketing like SEO and Social Media selling.
5. Inbound Marketing
Another name for inbound marketing is pull marketing that is a strategy that appropriates several varieties of pull marketing – content marketing, blogs, events, SEO, social media, and additional – to create whole awareness and attract new business.
6. Social media marketing
Social media marketing provides you with raised exposure. It permits you to connect along with your consumers in a lot of intimate manners. From this interaction, you’ll be able to gain valuable customer feedback that permits you to boost your customer service, product, or service.
The “sponsored result “generally refers to pay-per-click on the highest or aspect of a research engine results page (SERP). You only pay once your ad is clicked. You’ll be able to tailor your PPC ads to look once specific search terms area unit entered, making ads that are targeted to a specific audience.
8. Affiliate Marketing
The most relaxing form of marketing is affiliate marketing. You just need to sit back and relax while others will do the marketing for your product. The only condition is if they make the sale for you, you need to share your profit as well. The most amazing thing is, unlike the other types of digital marketing there’s no charge upfront.
9. Native Advertising
The advertisement that is primarily content-led and featured on a platform alongside alternative, nonpaid content is known as the Native advertisement. The most decent example of the native advertisement is Buzz Feed sponsored posts, however many of us additionally take into account social media advertising to be ‘native’ for example, Facebook advertising, and Instagram advertising.
10. Marketing Automation
The package that exists with the goal of automation marketing actions defines as marketing automation. There are several marketing departments have to automatize repetitive tasks such as emails, social media, and alternative website actions.
11. Mobile Marketing
Today, mobile devices became an integral part of our lives, and also make a revolutionary change in the field of marketing. It’s important that marketers recognize how to effectively interact on this unique and intensely personal channel. Mobile devices are unbroken in our pockets, sit next to our beds, and are checked perpetually throughout the day. This makes promoting on mobile improbably vital but additionally much nuanced.
12. Online PR
Online PR is that the practice of securing attained online coverage with digital publications, blogs, and alternative content-based websites. It’s very similar to ancient PR, however within the on-line space.